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Kool-Aid Man is promoting a new product!

To reach teens, a new audience segment for the brand, the new campaign creative leverages popular teen content trends like unboxing videos and drones to break through with a social-obsessed audience. In one spot, a drone piloted by a teen lands in Kool-Aid Man’s pitcher, making bubbles, while another finds him unboxing a hand mixer, then using it to stir up some bubbles in his pitcher.

On the social front, Kool-Aid Man is also crashing relevant platforms like Snapchat and Giphy to reach teens in the places they frequent. The brand is launching two new and interactive lenses on Snapchat and putting Kool-Aid Man gifs on the Giphy keyboard to drive continued relevance with teens.

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Agency: Mcgarrybowen

Brand: Kool-Aid

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