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Kool-Aid: Discover the Dream

Location: Lower Level

Did you know Hastings is the birthplace of Kool-Aid?

That wonderfully sweet flavored soft drink that kids (of all ages!) enjoy was the brain child of Hastings native Edwin Perkins.

Click here to learn about the history of Kool-Aid!

You see, Perkins had a dream to become a self-employed business success – and he discovered his dream through hard work and a little ingenious marketing. Perkins created and sold many products, but in 1927 while in Hastings he developed Kool-Aid, and the rest is history!

Hastings Museum’s Kool-Aid: Discover the Dream exhibit explores the life of Perkins and how Kool-Aid became an international cultural icon that’s still relevant today.

Kool-Aid is a registered trademark of KF Holdings.


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