Kool-Aid: Discover the Dream
Location: Lower Level
Please note (see below): The bulk of this exhibit is currently undergoing renovations – but you can still see components of the Kool-Aid exhibit, including select artifacts.
Did you know Hastings is the birthplace of Kool-Aid?
That wonderfully sweet flavored soft drink that kids (of all ages!) enjoy was the brain child of Hastings native Edwin Perkins.
Click here to learn about the history of Kool-Aid! |
You see, Perkins had a dream to become a self-employed business success – and he discovered his dream through hard work and a little ingenious marketing. Perkins created and sold many products, but in 1927 while in Hastings he developed Kool-Aid. And the rest is history.
Hastings Museum Kool-Aid exhibit explores the life of Perkins and how Kool-Aid became an international icon that’s relevant yet today.
It all begins as you step onto the wooden deck of the D.M. Perkins general store, where you are transported into a different time and place – the place where Perkins first caught the entrepreneurial bug.
Rediscovering the Dream!
It’s been almost a decade since Kool-Aid: Discover the Dream opened. In that time thousands of visitors traveled through the space, pushing buttons, watching videos and stocking the Perkins’ store shelves.
All this love has taken a toll on the exhibit, so our curators are in the process of giving it new life!
It’ll be renovated, rejuvenated and redreamed before reopening in grand style in August 2012, just in time for the 10th anniversary of the exhibit, 15th anniversary of Kool-Aid Days and the 85th anniversary of the invention of Kool-Aid. That’s a lot of anniversaries!
Behind the scenes we’re hard at work repairing and painting walls, creating new videos, rearranging artifacts and adding new ones and building new hands-on experiences.
We hope to see you in August 2012!
Kool-Aid is a registered trademark of KF Holdings.
